Seung Hwan Lee

57 papers and 886 indexed citations i.

About

Seung Hwan Lee has authored 57 papers that have received a total of 886 indexed citations. This includes 20 papers in Sociology and Political Science, 20 papers in Marketing and 11 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (13 papers) and Virtual Reality Applications and Impacts (8 papers). Seung Hwan Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (13 papers) and Virtual Reality Applications and Impacts (8 papers) and collaborates with scholars based in Canada, United States and South Korea. Seung Hwan Lee's co-authors include Ksenia Sergueeva, K. Douglas Hoffman, June Cotte, Atefeh Mashatan and Israr Qureshi and has published in prestigious journals such as PLoS ONE, Journal of Consumer Research and Journal of Business Research

In The Last Decade

Rankless by CCL
2025