Hong Cheng
About
Hong Cheng has authored 47 papers that have received a total of 1.7k indexed citations.
This includes 16 papers in Marketing, 12 papers in Gender Studies and 12 papers in Communication. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Media, Gender, and Advertising (12 papers) and Social Media and Politics (7 papers). Hong Cheng is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Media, Gender, and Advertising (12 papers) and Social Media and Politics (7 papers) and collaborates with scholars based in United States, China and Taiwan. Hong Cheng's co-authors include Cong Li, Daniel Riffe, Weiting Tao, Wan‐Hsiu Sunny Tsai and Ping Shaw and has published in prestigious journals such as IEEE Transactions on Pattern Analysis and Machine Intelligence, Geomorphology and Journal of Communication.
In The Last Decade
Explore authors with similar magnitude of impact
Breakdown of academic impact, for papers by Richard Engelbrecht‐Wiggans Breakdown of academic impact, for papers by Elena B. Sgarbossa Breakdown of academic impact, for papers by Karia H. Kaukinen Breakdown of academic impact, for papers by J. R. Srour Breakdown of academic impact, for papers by Joshua M. Miller Breakdown of academic impact, for papers by Julie Aitken Harris Breakdown of academic impact, for papers by M.R. Ven Murthy Breakdown of academic impact, for papers by Judith Richardson