Hongbo Liu
About
Hongbo Liu has authored 23 papers that have received a total of 789 indexed citations.
This includes 21 papers in Sociology and Political Science, 9 papers in Marketing and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (17 papers), Diverse Aspects of Tourism Research (9 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Hongbo Liu is often cited by papers focused on Digital Marketing and Social Media (17 papers), Diverse Aspects of Tourism Research (9 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in United Kingdom, United States and China. Hongbo Liu's co-authors include Xiang Li, Hengyun Li, Yang Yang, Bingjie Liu-Lastres and Suiwen Zou and has published in prestigious journals such as Journal of Business Research, Tourism Management and Annals of Tourism Research
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