Hongfei Liu

36 papers and 749 indexed citations i.

Hongfei Liu has authored 36 papers that have received a total of 749 indexed citations. This includes 17 papers in Sociology and Political Science, 10 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Technology Adoption and User Behaviour (6 papers). Hongfei Liu is often cited by papers focused on Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Technology Adoption and User Behaviour (6 papers) and collaborates with scholars based in China, United Kingdom and France. Hongfei Liu's co-authors include Chanaka Jayawardhena, Vignesh Yoganathan, Victoria‐Sophie Osburg, Zhigang Huang and Mujahid Mohiuddin Babu and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Tourism Management