Horace L. Melton
About
Horace L. Melton has authored 8 papers that have received a total of 399 indexed citations.
This includes 4 papers in Organizational Behavior and Human Resource Management, 4 papers in Management of Technology and Innovation and 3 papers in Marketing. The topics of these papers are Service and Product Innovation (3 papers), Management and Marketing Education (3 papers) and Customer Service Quality and Loyalty (3 papers). Horace L. Melton is often cited by papers focused on Service and Product Innovation (3 papers), Management and Marketing Education (3 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in United States. Horace L. Melton's co-authors include Michael D. Hartline, Larry C. Giunipero, Gary L. Hunter, Peter A. Kaufman and Tom DeWitt and has published in prestigious journals such as Journal of Service Research, International Journal of Physical Distribution & Logistics Management and Journal of Services Marketing
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