Hubert Gatignon
About
Hubert Gatignon has authored 61 papers that have received a total of 9.3k indexed citations.
This includes 25 papers in Management Science and Operations Research, 19 papers in Strategy and Management and 19 papers in Marketing. The topics of these papers are Innovation Diffusion and Forecasting (23 papers), Consumer Market Behavior and Pricing (12 papers) and Firm Innovation and Growth (10 papers). Hubert Gatignon is often cited by papers focused on Innovation Diffusion and Forecasting (23 papers), Consumer Market Behavior and Pricing (12 papers) and Firm Innovation and Growth (10 papers) and collaborates with scholars based in United States, France and United Kingdom. Hubert Gatignon's co-authors include Thomas S. Robertson, David J. Reibstein, Erin Anderson, Jehoshua Eliashberg and Philip M. Parker and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Management Science
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