Huey Chern Boo
About
Huey Chern Boo has authored 32 papers that have received a total of 708 indexed citations.
This includes 18 papers in Food Science, 9 papers in Sociology and Political Science and 9 papers in Marketing. The topics of these papers are Food Chemistry and Fat Analysis (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (6 papers). Huey Chern Boo is often cited by papers focused on Food Chemistry and Fat Analysis (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Malaysia, Singapore and United States. Huey Chern Boo's co-authors include Abdul Azis Ariffin, Hasanah Mohd Ghazali, Hamed Mirhosseini, Chin Ping Tan and Sami Saadi and has published in prestigious journals such as Food Chemistry, Carbohydrate Polymers and Industrial & Engineering Chemistry Research.
In The Last Decade
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