Huifang Mao
About
Huifang Mao has authored 16 papers that have received a total of 470 indexed citations.
This includes 12 papers in Marketing, 7 papers in Applied Psychology and 6 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Behavioral Health and Interventions (7 papers) and Cultural Differences and Values (4 papers). Huifang Mao is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Behavioral Health and Interventions (7 papers) and Cultural Differences and Values (4 papers) and collaborates with scholars based in United States, The Netherlands and China. Huifang Mao's co-authors include Shailendra Pratap Jain, Xiaojing Yang, Kalpesh Kaushik Desai, Laura A. Peracchio and Ze Wang and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of the Academy of Marketing Science
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