Kalpesh Kaushik Desai

31 papers and 1.2k indexed citations i.

Kalpesh Kaushik Desai has authored 31 papers that have received a total of 1.2k indexed citations. This includes 23 papers in Marketing, 8 papers in Sociology and Political Science and 4 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Consumer Retail Behavior Studies (8 papers) and Consumer Market Behavior and Pricing (6 papers). Kalpesh Kaushik Desai is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Consumer Retail Behavior Studies (8 papers) and Consumer Market Behavior and Pricing (6 papers) and collaborates with scholars based in United States, The Netherlands and Canada. Kalpesh Kaushik Desai's co-authors include Debabrata Talukdar, Wayne D. Hoyer, Manoj Thomas, Kevin Lane Keller and Suman Basuroy and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.