Kevin Lane Keller

98 papers and 24.4k indexed citations i.

Kevin Lane Keller has authored 98 papers that have received a total of 24.4k indexed citations. This includes 71 papers in Marketing, 44 papers in Sociology and Political Science and 17 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (62 papers), Digital Marketing and Social Media (43 papers) and Consumer Market Behavior and Pricing (18 papers). Kevin Lane Keller is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (62 papers), Digital Marketing and Social Media (43 papers) and Consumer Market Behavior and Pricing (18 papers) and collaborates with scholars based in United States, United Kingdom and Germany. Kevin Lane Keller's co-authors include David A. Aaker, Steve Hoeffler, Donald R. Lehmann, Julie A. Edell and Kalpesh Kaushik Desai and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Scientific Reports.