Steve Hoeffler

39 papers and 2.2k indexed citations i.

Steve Hoeffler has authored 39 papers that have received a total of 2.2k indexed citations. This includes 16 papers in Marketing, 10 papers in General Decision Sciences and 9 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Decision-Making and Behavioral Economics (10 papers) and Environmental Sustainability in Business (6 papers). Steve Hoeffler is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Decision-Making and Behavioral Economics (10 papers) and Environmental Sustainability in Business (6 papers) and collaborates with scholars based in United States, Canada and Switzerland. Steve Hoeffler's co-authors include Kevin Lane Keller, Darren W. Dahl and Dan Ariely and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Organizational Behavior and Human Decision Processes