Hung-Chang Chiu
About
Hung-Chang Chiu has authored 14 papers that have received a total of 638 indexed citations.
This includes 12 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 8 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Digital Marketing and Social Media (7 papers). Hung-Chang Chiu is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in Taiwan and United States. Hung-Chang Chiu's co-authors include Yi-Ching Hsieh, Monle Lee, Yu‐Chuan Li and Jinshyang Roan and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Industrial Marketing Management
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