Yi-Ching Hsieh
About
Yi-Ching Hsieh has authored 17 papers that have received a total of 781 indexed citations.
This includes 14 papers in Marketing, 11 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (11 papers), Digital Marketing and Social Media (10 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Yi-Ching Hsieh is often cited by papers focused on Customer Service Quality and Loyalty (11 papers), Digital Marketing and Social Media (10 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in Taiwan and United States. Yi-Ching Hsieh's co-authors include Hung-Chang Chiu, Monle Lee, Yu‐Chuan Li and Jinshyang Roan and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Industrial Marketing Management
In The Last Decade
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