Hye Jin Yoon
About
Hye Jin Yoon has authored 49 papers that have received a total of 689 indexed citations.
This includes 29 papers in Marketing, 21 papers in Sociology and Political Science and 19 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (26 papers), Media Influence and Health (19 papers) and Digital Marketing and Social Media (14 papers). Hye Jin Yoon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Media Influence and Health (19 papers) and Digital Marketing and Social Media (14 papers) and collaborates with scholars based in United States, South Korea and Croatia. Hye Jin Yoon's co-authors include Yoon-Joo Lee, Carrie La Ferle, Steven M. Edwards, Jeong Yeob Han and Hanyoung Kim and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Advertising
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