Yoon-Joo Lee
About
Yoon-Joo Lee has authored 95 papers that have received a total of 740 indexed citations.
This includes 47 papers in Sociology and Political Science, 21 papers in Marketing and 17 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Psychosocial Factors Impacting Youth (14 papers) and Environmental Sustainability in Business (12 papers). Yoon-Joo Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Psychosocial Factors Impacting Youth (14 papers) and Environmental Sustainability in Business (12 papers) and collaborates with scholars based in United States, South Korea and India. Yoon-Joo Lee's co-authors include Eric Haley, Kyung Min Lim, Ahmed Abdal Dayem, Ssang‐Goo Cho and Sandra L. Hofferth and has published in prestigious journals such as The FASEB Journal, International Journal of Molecular Sciences and Social Indicators Research
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