Eric Haley

53 papers and 830 indexed citations i.

Eric Haley has authored 53 papers that have received a total of 830 indexed citations. This includes 28 papers in Marketing, 23 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (16 papers) and Management and Marketing Education (7 papers). Eric Haley is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (16 papers) and Management and Marketing Education (7 papers) and collaborates with scholars based in United States, South Korea and Australia. Eric Haley's co-authors include Yoon-Joo Lee, Margaret Morrison, Elizabeth Johnson Avery, Ronald E. Taylor and Sally J. McMillan and has published in prestigious journals such as Journal of Advertising, Journal of Services Marketing and Journal of Advertising Research