Hyeon Jeong Cho
About
Hyeon Jeong Cho has authored 11 papers that have received a total of 316 indexed citations.
This includes 6 papers in Marketing, 3 papers in Strategy and Management and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Retail Behavior Studies (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and International Business and FDI (3 papers). Hyeon Jeong Cho is often cited by papers focused on Consumer Retail Behavior Studies (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and International Business and FDI (3 papers) and collaborates with scholars based in United States and South Korea. Hyeon Jeong Cho's co-authors include Byoungho Jin, Ann Fairhurst, Hira Cho, Sojin Jung and Kim K. P. Johnson and has published in prestigious journals such as Journal of Brand Management, Service Industries Journal and Journal of Business and Industrial Marketing
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