Ann Fairhurst

57 papers and 1.9k indexed citations i.

About

Ann Fairhurst has authored 57 papers that have received a total of 1.9k indexed citations. This includes 40 papers in Marketing, 19 papers in Organizational Behavior and Human Resource Management and 10 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (26 papers), Consumer Retail Behavior Studies (25 papers) and Customer Service Quality and Loyalty (18 papers). Ann Fairhurst is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Consumer Retail Behavior Studies (25 papers) and Customer Service Quality and Loyalty (18 papers) and collaborates with scholars based in United States and South Korea. Ann Fairhurst's co-authors include Youn‐Kyung Kim, Sharron J. Lennon, Irena Vida, Min‐Young Lee and Laura Jolly and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Journal of Small Business Management

In The Last Decade

Rankless by CCL
2025