Irena Vida
About
Irena Vida has authored 49 papers that have received a total of 1.4k indexed citations.
This includes 29 papers in Marketing, 16 papers in Strategy and Management and 14 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (21 papers), International Business and FDI (13 papers) and Digital Marketing and Social Media (11 papers). Irena Vida is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), International Business and FDI (13 papers) and Digital Marketing and Social Media (11 papers) and collaborates with scholars based in Slovenia, United States and Bosnia and Herzegovina. Irena Vida's co-authors include Claude Obadia, James Reardon, Mateja Kos Koklič, Tanja Dmitrović and Ann Fairhurst and has published in prestigious journals such as Management Science, Journal of Business Research and Journal of Business Ethics
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