Hyeon Jo

65 papers and 310 indexed citations i.

Hyeon Jo has authored 65 papers that have received a total of 310 indexed citations. This includes 35 papers in Information Systems and Management, 26 papers in Sociology and Political Science and 18 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (35 papers), Digital Marketing and Social Media (21 papers) and Customer Service Quality and Loyalty (17 papers). Hyeon Jo is often cited by papers focused on Technology Adoption and User Behaviour (35 papers), Digital Marketing and Social Media (21 papers) and Customer Service Quality and Loyalty (17 papers) and collaborates with scholars based in South Korea and United States. Hyeon Jo's co-authors include Do-Hyung Park, Youngsok Bang, Soung Hie Kim, Joon Yeon Choeh and Heesoo Jung and has published in prestigious journals such as PLoS ONE, Scientific Reports and BMC Public Health