Hye‐Shin Kim

24 papers and 765 indexed citations i.

Hye‐Shin Kim has authored 24 papers that have received a total of 765 indexed citations. This includes 16 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (5 papers). Hye‐Shin Kim is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in United States, South Korea and Hong Kong. Hye‐Shin Kim's co-authors include Mary Lynn Damhorst, Byoungho Jin, Eunah Yoh, Jin Yong Park and Soyeon Shim and has published in prestigious journals such as International Journal of Retail & Distribution Management, Journal of Brand Management and Behaviour and Information Technology