Soyeon Shim

111 papers and 5.2k indexed citations i.

Soyeon Shim has authored 111 papers that have received a total of 5.2k indexed citations. This includes 56 papers in Marketing, 29 papers in Sociology and Political Science and 29 papers in Accounting. The topics of these papers are Consumer Retail Behavior Studies (36 papers), Consumer Behavior in Brand Consumption and Identification (34 papers) and Financial Literacy, Pension, Retirement Analysis (29 papers). Soyeon Shim is often cited by papers focused on Consumer Retail Behavior Studies (36 papers), Consumer Behavior in Brand Consumption and Identification (34 papers) and Financial Literacy, Pension, Retirement Analysis (29 papers) and collaborates with scholars based in United States, Australia and China. Soyeon Shim's co-authors include Joyce Serido, Chuanyi Tang, Antigone Kotsiopulos, Kenneth C. Gehrt and Sherry Lotz and has published in prestigious journals such as Journal of Affective Disorders, Journal of Retailing and American Journal of Community Psychology