Hyo Jung Chang
About
Hyo Jung Chang has authored 34 papers that have received a total of 508 indexed citations.
This includes 22 papers in Marketing, 9 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Consumer Retail Behavior Studies (7 papers) and Environmental Sustainability in Business (6 papers). Hyo Jung Chang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Consumer Retail Behavior Studies (7 papers) and Environmental Sustainability in Business (6 papers) and collaborates with scholars based in United States, South Korea and Thailand. Hyo Jung Chang's co-authors include Deborah Fowler, Kittichai Watchravesringkan, Shane C. Blum, Jennifer Yurchisin and Nancy Hodges and has published in prestigious journals such as Sustainability, Journal of Retailing and Consumer Services and International Journal of Retail & Distribution Management
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