Deborah Fowler

19 papers and 286 indexed citations i.

Deborah Fowler has authored 19 papers that have received a total of 286 indexed citations. This includes 12 papers in Marketing, 7 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Retail Behavior Studies (8 papers) and Customer Service Quality and Loyalty (7 papers). Deborah Fowler is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Retail Behavior Studies (8 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in United States, Mexico and Jordan. Deborah Fowler's co-authors include Ben K. Goh, Jingxue Yuan, Hyo Jung Chang, Shane C. Blum and Scarlett Wesley and has published in prestigious journals such as Journal of Business Research, The Journal of Marketing Theory and Practice and Journal of Hospitality Marketing & Management