Hyunjoo Im

33 papers and 818 indexed citations i.

Hyunjoo Im has authored 33 papers that have received a total of 818 indexed citations. This includes 19 papers in Sociology and Political Science, 17 papers in Marketing and 8 papers in Social Psychology. The topics of these papers are Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Consumer Retail Behavior Studies (9 papers). Hyunjoo Im is often cited by papers focused on Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Consumer Retail Behavior Studies (9 papers) and collaborates with scholars based in United States, South Korea and Australia. Hyunjoo Im's co-authors include Young Ha, Sejin Ha, Kim K. P. Johnson, Billy Sung and Naeun Kim and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Environmental Microbiology