Sejin Ha
About
Sejin Ha has authored 52 papers that have received a total of 2.5k indexed citations.
This includes 39 papers in Marketing, 26 papers in Sociology and Political Science and 20 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (23 papers) and Customer Service Quality and Loyalty (20 papers). Sejin Ha is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (23 papers) and Customer Service Quality and Loyalty (20 papers) and collaborates with scholars based in United States, South Korea and China. Sejin Ha's co-authors include Ran Huang, Leslie Stoel, Richard Widdows, Joohyung Park and So Won Jeong and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Medical Internet Research
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