Ran Huang

23 papers and 375 indexed citations i.

Ran Huang has authored 23 papers that have received a total of 375 indexed citations. This includes 13 papers in Sociology and Political Science, 12 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Technology Adoption and User Behaviour (4 papers). Ran Huang is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in United States, China and South Korea. Ran Huang's co-authors include Sejin Ha, Hae Jung Kim, Stacy Lee, Jiyoung Kim and Minjeong Kim and has published in prestigious journals such as Journal of Business Research, Personality and Individual Differences and Sustainability