I. Robert Parket
About
I. Robert Parket has authored 10 papers that have received a total of 288 indexed citations.
This includes 2 papers in Marketing, 1 paper in Sociology and Political Science and 1 paper in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (1 paper), Forecasting Techniques and Applications (1 paper) and Environmental Sustainability in Business (1 paper). I. Robert Parket is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (1 paper), Forecasting Techniques and Applications (1 paper) and Environmental Sustainability in Business (1 paper) and collaborates with scholars based in United States. I. Robert Parket's co-authors include Henry Eilbirt, Kenneth D. Lawrence and Michael D. Geurts and has published in prestigious journals such as Industrial Marketing Management, Business Horizons and Journal of Consumer Marketing
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