İlayda İpek
About
İlayda İpek has authored 17 papers that have received a total of 391 indexed citations.
This includes 9 papers in Strategy and Management, 7 papers in Marketing and 5 papers in Accounting. The topics of these papers are International Business and FDI (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Innovation and Knowledge Management (5 papers). İlayda İpek is often cited by papers focused on International Business and FDI (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Innovation and Knowledge Management (5 papers) and collaborates with scholars based in Türkiye and United Kingdom. İlayda İpek's co-authors include Nilay Bıçakcıoğlu‐Peynirci, Bilge Aykol and Cengiz Yılmaz and has published in prestigious journals such as Industrial Marketing Management, Business Strategy and the Environment and Journal of Retailing and Consumer Services
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