Imène Ben Yahia
About
Imène Ben Yahia has authored 24 papers that have received a total of 532 indexed citations.
This includes 16 papers in Sociology and Political Science, 9 papers in Information Systems and Management and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (9 papers) and Customer Service Quality and Loyalty (8 papers). Imène Ben Yahia is often cited by papers focused on Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (9 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in Tunisia, France and Saudi Arabia. Imène Ben Yahia's co-authors include Walid Chaouali, Abderrahman El Mhamedi, Renaud Lunardo, Laoucine Kerbache and Dianne Cyr and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Journal of Bank Marketing and Journal of Marketing Communications
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