Renaud Lunardo
About
Renaud Lunardo has authored 66 papers that have received a total of 1.1k indexed citations.
This includes 40 papers in Marketing, 21 papers in Organizational Behavior and Human Resource Management and 19 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (32 papers), Consumer Retail Behavior Studies (19 papers) and Customer Service Quality and Loyalty (19 papers). Renaud Lunardo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (32 papers), Consumer Retail Behavior Studies (19 papers) and Customer Service Quality and Loyalty (19 papers) and collaborates with scholars based in France, United States and Switzerland. Renaud Lunardo's co-authors include Damien Chaney, Dominique Roux, Rémi Mencarelli, Florent Girardin and Frédéric Ponsignon and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Technological Forecasting and Social Change
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