Florent Girardin

6 papers and 657 indexed citations i.

Florent Girardin has authored 6 papers that have received a total of 657 indexed citations. This includes 6 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (3 papers). Florent Girardin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in Switzerland, France and Canada. Florent Girardin's co-authors include Renaud Lunardo, Felicitas Morhart, Valéry Bezençon, Bianca Grohmann and Inès Blal and has published in prestigious journals such as Journal of Consumer Psychology, Psychology and Marketing and Journal of Retailing and Consumer Services