Felicitas Morhart

13 papers and 1.0k indexed citations i.

About

Felicitas Morhart has authored 13 papers that have received a total of 1.0k indexed citations. This includes 7 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Sharing Economy and Platforms (3 papers) and Digital Marketing and Social Media (3 papers). Felicitas Morhart is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Sharing Economy and Platforms (3 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Switzerland, Canada and United States. Felicitas Morhart's co-authors include Florent Girardin, Torsten Tomczak, Walter Herzog, Theo Lieven and Anette Mikes and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Psychology and Psychology and Marketing

In The Last Decade

Rankless by CCL
2025