Walter Herzog
About
Walter Herzog has authored 23 papers that have received a total of 745 indexed citations.
This includes 11 papers in Sociology and Political Science, 8 papers in Education and 6 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Social and Intergroup Psychology (4 papers) and Early Childhood Education and Development (3 papers). Walter Herzog is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Social and Intergroup Psychology (4 papers) and Early Childhood Education and Development (3 papers) and collaborates with scholars based in Switzerland, Germany and Austria. Walter Herzog's co-authors include Elena Makarova, Felicitas Morhart, Darren W. Dahl, Belinda Aeschlimann and Markus Neuenschwander and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Retailing
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