Irene Esteban-Millat
About
Irene Esteban-Millat has authored 17 papers that have received a total of 402 indexed citations.
This includes 11 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Technology Adoption and User Behaviour (7 papers) and Consumer Retail Behavior Studies (7 papers). Irene Esteban-Millat is often cited by papers focused on Digital Marketing and Social Media (8 papers), Technology Adoption and User Behaviour (7 papers) and Consumer Retail Behavior Studies (7 papers) and collaborates with scholars based in Spain, Australia and Colombia. Irene Esteban-Millat's co-authors include Francisco J. Martínez–López, Juan Carlos Gázquez–Abad, Rafael Anaya‐Sánchez, José Luis Ruiz–Real and Rubén Huertas-García and has published in prestigious journals such as Computers & Education, Sustainability and Journal of Retailing and Consumer Services.
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