Irfan Bashir
About
Irfan Bashir has authored 26 papers that have received a total of 302 indexed citations.
This includes 9 papers in Sociology and Political Science, 7 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Irfan Bashir is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in India, Pakistan and Saudi Arabia. Irfan Bashir's co-authors include C. Madhavaiah, Muhammad Hammad Butt, Ali Raza, Ifeoma P. Okafor and Tehseen Riaz and has published in prestigious journals such as European Journal of Marketing, Journal of Consumer Marketing and Journal of Product & Brand Management
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