Iriana Bakti
About
Iriana Bakti has authored 66 papers that have received a total of 512 indexed citations.
This includes 25 papers in Sociology and Political Science, 21 papers in Marketing and 19 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (18 papers), Consumer Behavior and Marketing Influence (12 papers) and SMEs Development and Digital Marketing (7 papers). Iriana Bakti is often cited by papers focused on Customer Service Quality and Loyalty (18 papers), Consumer Behavior and Marketing Influence (12 papers) and SMEs Development and Digital Marketing (7 papers) and collaborates with scholars based in Indonesia, Poland and Saudi Arabia. Iriana Bakti's co-authors include Sik Sumaedi, Tri Rakhmawati, Medi Yarmen, Nidya Judhi Astrini and Hanny Hafiar and has published in prestigious journals such as British Food Journal, International Journal of Quality & Reliability Management and Business Process Management Journal
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