Irina Y. Yu
About
Irina Y. Yu has authored 17 papers that have received a total of 329 indexed citations.
This includes 10 papers in Sociology and Political Science, 7 papers in Organizational Behavior and Human Resource Management and 7 papers in Marketing. The topics of these papers are Job Satisfaction and Organizational Behavior (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Irina Y. Yu is often cited by papers focused on Job Satisfaction and Organizational Behavior (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in Hong Kong, China and United Kingdom. Irina Y. Yu's co-authors include Morgan X. Yang, Kevin J. Zeng, Haksin Chan, Ji Li and Wenting Feng and has published in prestigious journals such as Journal of Business Research, Tourism Management and International Journal of Hospitality Management
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