Wenting Feng
About
Wenting Feng has authored 30 papers that have received a total of 440 indexed citations.
This includes 20 papers in Sociology and Political Science, 19 papers in Marketing and 7 papers in Social Psychology. The topics of these papers are Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Technology Adoption and User Behaviour (7 papers). Wenting Feng is often cited by papers focused on Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Technology Adoption and User Behaviour (7 papers) and collaborates with scholars based in China, Hong Kong and Taiwan. Wenting Feng's co-authors include Rungting Tu, Morgan X. Yang, Irina Y. Yu, Pei-Shan Hsieh and Wei Hua and has published in prestigious journals such as Journal of Business Research, Tourism Management and Annals of Tourism Research
In The Last Decade
Explore authors with similar magnitude of impact
Top authors papers by Zhu Han are co-authored with Top journals papers by Dongmei Sun are published in Top journals papers by Jianhong Liu are published in Top fields papers by Christian Mulder are about Top countries impacted by papers by Shengnian Zhou Top journals papers by C Schneider are published in Top authors papers by Ronald A. Ruden are co-authored with Top fields papers by Sushanth Bhat are about