Iris Vermeir

78 papers and 4.5k indexed citations i.

Iris Vermeir has authored 78 papers that have received a total of 4.5k indexed citations. This includes 48 papers in Marketing, 19 papers in Food Science and 17 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (27 papers), Environmental Sustainability in Business (12 papers) and Behavioral Health and Interventions (12 papers). Iris Vermeir is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Environmental Sustainability in Business (12 papers) and Behavioral Health and Interventions (12 papers) and collaborates with scholars based in Belgium, France and Romania. Iris Vermeir's co-authors include Hendrik Slabbinck, Maggie Geuens, Patrick Van Kenhove, Anneleen Van Kerckhove and Wim Verbeke and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Business Ethics