Maggie Geuens
About
Maggie Geuens has authored 105 papers that have received a total of 3.5k indexed citations.
This includes 67 papers in Marketing, 33 papers in Sociology and Political Science and 23 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (54 papers), Behavioral Health and Interventions (23 papers) and Digital Marketing and Social Media (21 papers). Maggie Geuens is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (54 papers), Behavioral Health and Interventions (23 papers) and Digital Marketing and Social Media (21 papers) and collaborates with scholars based in Belgium, United States and The Netherlands. Maggie Geuens's co-authors include Patrick De Pelsmacker, Bert Weijters, Anneleen Van Kerckhove, Iris Vermeir and Malaika Brengman and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Cleaner Production
In The Last Decade
Explore authors with similar magnitude of impact
Top authors papers by Mark Smith are co-authored with Top authors papers by Stephen J. Wilson are co-authored with Top fields papers by Yoshihiro Kitamura are about Top fields papers by David P. Horvath are about Top authors papers by E.R. Smith are co-authored with Top countries impacted by papers by Nan‐kuei Chen Top fields papers by Noboru Yumoto are about Top fields papers by Paul J. Hensbergen are about