Patrick De Pelsmacker

164 papers and 7.1k indexed citations i.

Patrick De Pelsmacker has authored 164 papers that have received a total of 7.1k indexed citations. This includes 107 papers in Marketing, 81 papers in Sociology and Political Science and 32 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (92 papers), Digital Marketing and Social Media (69 papers) and Media Influence and Health (32 papers). Patrick De Pelsmacker is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (92 papers), Digital Marketing and Social Media (69 papers) and Media Influence and Health (32 papers) and collaborates with scholars based in Belgium, France and United Kingdom. Patrick De Pelsmacker's co-authors include Nathalie Dens, Maggie Geuens, Veroline Cauberghe, Wim Janssens and Ingrid Moons and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Journal of Business Ethics.