Bert Weijters

58 papers and 2.6k indexed citations i.

About

Bert Weijters has authored 58 papers that have received a total of 2.6k indexed citations. This includes 27 papers in Marketing, 24 papers in Applied Psychology and 21 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Behavioral Health and Interventions (23 papers), Customer Service Quality and Loyalty (16 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Bert Weijters is often cited by papers focused on Behavioral Health and Interventions (23 papers), Customer Service Quality and Loyalty (16 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers) and collaborates with scholars based in Belgium, United States and The Netherlands. Bert Weijters's co-authors include Maggie Geuens, Hans Baumgartner, Niels Schillewaert, Elke Cabooter and Frank Goedertier and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research

In The Last Decade

Rankless by CCL
2025