Malaika Brengman

57 papers and 1.7k indexed citations i.

Malaika Brengman has authored 57 papers that have received a total of 1.7k indexed citations. This includes 36 papers in Marketing, 20 papers in Sociology and Political Science and 14 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Retail Behavior Studies (29 papers), Digital Marketing and Social Media (17 papers) and Consumer Behavior in Brand Consumption and Identification (17 papers). Malaika Brengman is often cited by papers focused on Consumer Retail Behavior Studies (29 papers), Digital Marketing and Social Media (17 papers) and Consumer Behavior in Brand Consumption and Identification (17 papers) and collaborates with scholars based in Belgium, United States and Uzbekistan. Malaika Brengman's co-authors include Kim Willems, Maggie Geuens, Helena Van Kerrebroeck, Bram Vanderborght and Yannick Joye and has published in prestigious journals such as Journal of Business Research, Tourism Management and Computers in Human Behavior