Isabel P. Riquelme

19 papers and 288 indexed citations i.

Isabel P. Riquelme has authored 19 papers that have received a total of 288 indexed citations. This includes 13 papers in Sociology and Political Science, 10 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Customer Service Quality and Loyalty (5 papers). Isabel P. Riquelme is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in Spain, United States and Colombia. Isabel P. Riquelme's co-authors include Sergio Román, Dawn Iacobucci, Natalia Vila López, Inés Küster Boluda and Pedro J. Cuestas and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Sustainability.