Isabelle Szmigin
About
Isabelle Szmigin has authored 95 papers that have received a total of 3.7k indexed citations.
This includes 43 papers in Marketing, 27 papers in Sociology and Political Science and 24 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (35 papers), Customer Service Quality and Loyalty (21 papers) and Cognitive and psychological constructs research (12 papers). Isabelle Szmigin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (35 papers), Customer Service Quality and Loyalty (21 papers) and Cognitive and psychological constructs research (12 papers) and collaborates with scholars based in United Kingdom, Ireland and Switzerland. Isabelle Szmigin's co-authors include Marylyn Carrigan, Deirdre O’Loughlin, Andrew Bengry‐Howell, Chris Hackley and Christine Griffin and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Annals of Tourism Research
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