Marylyn Carrigan

77 papers and 4.5k indexed citations i.

About

Marylyn Carrigan has authored 77 papers that have received a total of 4.5k indexed citations. This includes 47 papers in Marketing, 19 papers in Sociology and Political Science and 16 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (35 papers), Environmental Sustainability in Business (20 papers) and Corporate Social Responsibility Reporting (11 papers). Marylyn Carrigan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (35 papers), Environmental Sustainability in Business (20 papers) and Corporate Social Responsibility Reporting (11 papers) and collaborates with scholars based in United Kingdom, Greece and Ireland. Marylyn Carrigan's co-authors include Isabelle Szmigin, Caroline Moraes, Morven G. McEachern, Carmela Bosangit and Victoria K. Wells and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Appetite

In The Last Decade

Rankless by CCL
2025