Ivana Rihova

11 papers and 544 indexed citations i.

Ivana Rihova has authored 11 papers that have received a total of 544 indexed citations. This includes 7 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Service and Product Innovation (5 papers) and Customer Service Quality and Loyalty (5 papers). Ivana Rihova is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Service and Product Innovation (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United Kingdom, Austria and Poland. Ivana Rihova's co-authors include Dimitrios Buhalis, Miguel Moital, Mary Beth Gouthro, Eleni Theodoraki and Matthew Alexander and has published in prestigious journals such as Tourism Management, International Journal of Contemporary Hospitality Management and Journal of Product & Brand Management