Mary Beth Gouthro
About
Mary Beth Gouthro has authored 5 papers that have received a total of 293 indexed citations.
This includes 2 papers in Sociology and Political Science, 2 papers in Organizational Behavior and Human Resource Management and 2 papers in Marketing. The topics of these papers are Service and Product Innovation (2 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Customer Service Quality and Loyalty (2 papers). Mary Beth Gouthro is often cited by papers focused on Service and Product Innovation (2 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Customer Service Quality and Loyalty (2 papers) and collaborates with scholars based in United Kingdom. Mary Beth Gouthro's co-authors include Ivana Rihova, Dimitrios Buhalis, Miguel Moital, Karen Davies and Nic Matthews and has published in prestigious journals such as Tourism Management, Journal of service management and Sport in Society
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