Ivan‐Damir Anić
About
Ivan‐Damir Anić has authored 38 papers that have received a total of 406 indexed citations.
This includes 17 papers in Marketing, 10 papers in Strategy and Management and 9 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Consumer Retail Behavior Studies (12 papers) and Digital Marketing and Social Media (6 papers). Ivan‐Damir Anić is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Consumer Retail Behavior Studies (12 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in Croatia, North Macedonia and Bosnia and Herzegovina. Ivan‐Damir Anić's co-authors include Edo Rajh, Sonja Radas, Ivana Kursan Milaković, Nebojša Stojčić and Jelena Budak and has published in prestigious journals such as Small Business Economics, Technovation and Journal of Marketing Management
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